One of the things I have struggled with as a coaching researcher is presenting research findings in a way that is useful to other coaches and clients and in a format that is easily digestible (and reusable).
One of the reasons this has been of great interest is to me is that we have been conducting some really interesting coaching effectiveness research at the IECL since 2005, but I have never found a way to share with others a useful snapshot of the findings.Thankfully, the clever team at IECL have put some of these research findings into a useful diagram, inspired by the ICF’s infographics. They say “a picture is worth a thousand words”. In this case, thanks to my colleagues, a picture has probably saved me writing a few thousand words!
Check out our new Coaching Effectiveness diagram here.
So where did this research data come from?
At the IECL we send all of our coaching counterparts an online Coaching Effectiveness Survey (CES) at the completion of their coaching engagement. The survey was designed by the IECL and captures counterparts’ overall levels of satisfaction, the key benefits of the coaching (and the relevance of these to work) as well as information on their expectations of coaching and how it worked for them. It is really useful stuff for our clients to know and understand about IECL coaching and it is also valuable for informing our coaching practices.
In 2013 we had collected sufficient responses to our CES to be able to investigate and demonstrate that it is a statistically reliable measure of coaching effectiveness (thanks to our colleagues at Charles Sturt University who helped us with the numbers). You can check out the article about that here (published in Coaching: An International Journal of Theory, Research and Practice). This article was recommended by the Association for Coaching as “worth reading” to their membership in May, 2014.
This leads me to the following two questions:
(1) How do you assess the effectiveness of your coaching?
(2) How do you present and communicate the effectiveness of your coaching to your clients?
We would love to hear your views.
Julie-Anne Tooth is a Senior Executive Coach. She is one of the few individuals in Australia to have completed PhD research in executive coaching, which will soon be published in the book, Experiencing executive coaching. Julie-Anne can be contacted at jat@iecl.com
Reference
Tooth, Julie-Anne, Nielsen, Sharon, & Armstrong, Hilary. (2013). Coaching effectiveness survey instruments: Taking stock of measuring the immeasurable. Coaching: An International Journal of Theory, Research and Practice, 6(2), 137-151 doi: 10.1080/17521882.2013.802365
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